Eating to Save Lives with This Bar Saves Lives

What if you could eat and save lives at the same time? And what if the more you ate, the more lives you would save? It would be a dream come true, right (or is just me)?

Point being, you can! Thanks to This Bar Saves Lives, with every bar purchased a life saving food packet is offered to a child in need. This company (of recognizable faces) has teamed up with world-class organizations and the revolutionary Plumpy’Nut® to battle one of our world's most heart wrenching problems.

Chloe, a life-saving team member, was nice enough to divulge a bunch of secrets on this quickly growing social company. 

If you could only have one This Bar Saves Lives, what flavour would it be?

Dark Chocolate Peanut Butter & Sea Salt all the way. It’s our newest flavour and I’m actually eating one right now! Perfect mix of salty and sweet.

How exactly does that bar save lives? 

It’s simple. For every non-GMO, gluten free, ridiculously delicious bar sold, we give life-saving food to a child in need.

Our mission is to lift children around the world from the grips of severe malnutrition while providing premium, awesome snacks to people stateside. 

What area of the world does TBSL help serve?

We’re partnered with some of the most well-respected and effective non-profit organizations who have boots on the ground in more than 50 countries around the world.

They deliver our food aid to areas where it’s most needed. So far, our donations from your purchases have gone to Haiti, the Democratic Republic of the Congo, the Philippines, South Sudan, Guatemala, and Uganda. 

What event sparked the idea that lead to TBSL? 

Our co-founders Ryan Devlin and Todd Grinnell went on a humanitarian trip to Liberia, where they saw the effects of severe acute malnutrition firsthand. They also discovered the miracle product Plumpy’Nut®, which brought these malnourished children back to health.

Fast forward to their return to the US, where they partnered up with Ravi Patel and Kristen Bell to come up with a sustainable solution to provide food aid to clinics and children in need. Thus, This Bar Saves Lives was born.

As a Veronica Mars fan I have to ask, how exactly did Kristen Bell join this project?

We are a very LA company in the fact that all of our founding partners are actors. Ryan and Kristen actually met on the set of Veronica Mars and became fast friends. When he came to her with the idea for This Bar Saves Lives, she was immediately on board and jumped headfirst into the business.

Can you describe the Plumpy’Nut?

Plumpy’Nut® is a nutritionally fortified peanut paste designed specifically to treat kids suffering from severe malnutrition. Each packet is filled with vitamins, minerals, nutrients, and plenty of calories. After the children complete their Plumpy’Nut® regimen, they return to a healthy weight. They can then go back to their local diet and have the opportunity to thrive.

Why become a for-profit company instead of a NPO?

There are plenty of already established, effective non-profit organizations that produce and deliver Plumpy’Nut® to children in need (like our partners Edesia and Action Against Hunger). We wanted to create a unique way to support these organizations’ efforts rather than compete with them. And by being a social enterprise, we empower the average consumer to support our partners with their everyday purchases.

And by being a social enterprise, we empower the average consumer to support our partners with their everyday purchases.

TBSL launched in 2013. How many packets have been sent out since and how has the company changed over the years? 

To date, we’ve donated 1,532,993 packets of food, which is enough to help save 10,220 lives. It’s absolutely incredible and I’m so proud of the impact we’ve made and how much we’ve grown. When we started out, there were 6 of us crowded around Ravi’s kitchen table, working out of his apartment.

Now we’ve grown our team, moved into an actual office (this was life changing) and even went on our first company giving trip to visit our partners in Haiti earlier this year. We went from selling our bars in small boutique shops to being available in select Whole Foods and Target stores nationwide and all of the Starbucks stores in California. It has been a whirlwind for a scrappy startup and I can’t wait to see what the future holds!

What has been the biggest moment for TBSL in the past year?

I can’t give you just one, so here’s a quick recap: We donated our millionth packet of food in September. We went to Haiti to visit our partners Second Mile Haiti and Meds and Food for Kids. And we were on ELLEN!!!

Who inspires you today?

Honestly, the TBSL team and community inspire me the most. Every day I’m surrounded by people who work so hard and whose jobs (whether it’s in marketing, sales, operations and even finance) culminate in helping to save kids’ lives.

And our community is so loving and supportive that they inspire me to do my best all day, every day. Keep sending us your love, guys. We read everything you send and you keep us going.

Thanks for doing this. Where can people learn more about This Bar Saves Lives? 

Thanks for having us! Learn more about us (and place some bar orders) on our website: You can also follow us on Facebook, Twitter and Instagram: @thisbar. And don’t forget to sign up for our newsletter for exclusive TBSL deals and news!

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