Salty Girl Seafood Tells You Exactly Where Your Fish Comes From


Salty Girl Seafood, co-founded by the two fish loving human beings Norah Eddy and Laura Johnson, allows you to support fishermen who respect the ocean and engage in sustainable fishing thanks to a unique transparency concept and delicious pieces of fish.

The company (who was featured in many publications, including Forbes) sells packaged fish that are pre-marinated. If you suck in the kitchen (as I do), this enhances your meals with no effort.

black cod salty girl seafood

That's right, you can find out where this fish comes from

You can find a code behind each package. Enter this code online and you can literally trace your dish to the exact fisherman or fishery. Their suppliers are chosen through their strict 6-point assessment. This rewards fishermen that embody a sustainable fishing culture. 

In the short interview below, Norah sheds light on their company and the current climate in the fishing industry.

Before we get started, what is your favorite ocean-themed movie? 

Oh that’s easy. Jaws. But I also really love White Squall.

How did you become interested in the fishing industry?

I grew up in a small fishing and farming town in New England. I’ve been around the industry my whole life. My activities and my studies always revolved around the ocean and I always knew I wanted my work to revolve around it.

I earned a BS in Marine Biology and my first job after college was working as a scientist aboard commercial fishing vessels in Alaska.

Co-founders Norah and Laura walking on water

What is the most positive change to impact the industry in the past two years? 

There have been some exciting advancements in the industry towards protecting our global fish stocks and combating illegal, unregulated, and unreported (IUU) fishing in the last few years. Some of those have come in forms of regulation and legislation, such as the traceability measures the Obama Administration set forth, others are the result of innovation and collaboration, like Global Fish Watch.

We are excited and encouraged to see so many great minds and organizations, both in the public and private sectors, collaborating to apply solutions based thinking and getting to work on many of the issues facing our global fish stocks and seafood supply chains. 

Who currently inspires Salty Girl Seafood?

Coming from a background in field sciences, having worked in academia and the NGO world and as athletes and as ocean lovers, we have so many fantastic groups to look up to. From a mission based company perspective, Patagonia is a fantastic role model for us. There are other food brands that we have great respect for, like Kuli Kuli, and other women running companies like Salmon Sisters. In short, we are fortunate to be surrounded by a strong network of inspiring individuals and organizations that keep us working towards our best!

Which fishery has impressed you the most since you’ve launched Salty Girl Seafood and why?

The salmon fisheries of Alaska are impressive on so many levels. The scale of the harvest, the stewardship of the resource, the natural beauty of the place, and the diversity of catch methods and fishermen.

There is such a powerful sense of community and connectedness within and around the salmon fisheries there that I can’t help but be in awe of them. We are proud to source salmon from Alaska. 

Coho Salmon with Lemon Pepper Garlic Asparagus

Is there a limit behind the number of times we should eat fish in a week? 

The FDA and EPA establish limits around seafood due to high concentrations of mercury in particular species. But, as long as you are avoiding things like shark, tilefish, and other large predatory species, you should incorporate seafood into your diet as frequently as possible.

Seafood is a fantastic source omega-3s, high in protein, and many hard-to-find vitamins and minerals. Seafood is an especially great thing for kids to eat as it supports healthy growth and development.

If you could recommend one resource to help people who are interested learn more about the fishing industry, what would it be?

Cod by Mark Kurlansky is a great book that provides historical context for the seafood industry in this country. Four Fish by Paul Greenberg is another great must read.

Thank you so much for doing this. Where can people learn more about Salty Girl Seafood?

Find us at www.saltygirlseafood.com, like us on Facebook, or follow us on Instagram @saltygirlseafood.

[Editor's note: Check out the recipes on their site! I've never wanted to eat fish this much.]

All photos by Nick Malone @Njmalone


Like this post? Like coffee? Don't forget to check our travel mugs to keep your drink warm or hot. 10% of our sales is donated to our non-for-profit partner Cup for Education. Shop Now

Leave a comment

Comments will be approved before showing up.


Also in Change the World Blog

KeepCup - Join the Reuse Revolution with Abagail Forsyth
KeepCup - Join the Reuse Revolution with Abagail Forsyth

Early on in KeepCup’s life, one designer dismissed the product as the “stupidest idea I’ve ever seen.” Today KeepCup has sold more than 3 million reusable mugs in over 30 countries. I guess it's fair to say he was wrong.

Read More

Outerknown - Surfing Takes on Sustainable Fashion
Outerknown - Surfing Takes on Sustainable Fashion

“I created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear." - Kelly Slater

Read More

Mafia Bags - Sailing the World on your Back
Mafia Bags - Sailing the World on your Back

Upcycling takes used materials and creates a product of equal or superior quality. That is exactly the focus behind MAFIA Bags.

Read More